The Dos and Don’ts of SEO for E-commerce Websites


We are thrilled you’re here. This blog is going to be very informational for you. In this blog, we are going to tell you about the dos and don’ts of SEO for E-commerce sites.

As we all know that online shopping is rising day by day. And it has totally changed the way of shopping. Now many businesses are creating their own E-commerce sites. Don’t think that only a good design and user experience are enough for your site. To create a good e-commerce site make sure that it is SEO optimized. If you want that your products and services are quickly shown to customers then keep in mind that your web pages are indexed by search engines. So don’t worry we are here to guide you. But first, we must know what SEO means for e-commerce.

What is SEO for e-commerce?

It’s a strategy that is used to rank high in search engine results. If the site is well-optimized and has high-quality content then it’s good news for you, it will rank high in the search engines. A common example of a search engine is Google. It will drive high traffic and increase visibility. Don’t think that only adding keywords, getting links, and writing blog posts is enough. You need to know how a search engine works 

Four Dos and Don’ts of SEO for Your Site:

So here are the 5 dos and don’ts to keep in mind when creating an e-commerce site for SEO.


Optimize title and meta description:

The first thing you should do is optimize your title. It should be 60-70 characters. and make sure to use the keyword in the title. And one more tip is to add a product name so that it will help searchers to find you easily. This is how the title is important to your site.

Meta descriptions are also very crucial as the title in page optimization. They are the snippets of the text, shown in the search results below the page title. Make sure you write the essential info like what you will see on the page. Both of these elements are a game changer and improve your SEO ranking.

Here we are suggesting what to include

  • The product name.
  • The number of models.
  • Product brand.
  • dimensions

Websites that provide valuable information to searchers are rewarded by search engines. So these are great opportunities to rank.


Never Use Automated Optimization:

If you’re automatically inputting website product pages with a content management system or software then my friend you are making a blunder. It will not rank

A title name with the product name, just followed by a name on famous product pages is not a good option. The usage of automated descriptions or just a slight change in variables can sink your boat. It can badly affect your click-through rate. researchers see automated optimization as dishonest and deceitful.

So make sure to use the essential info in the titles that you can’t automate. And your meta description and titles have to be unique to rank. We know that it takes time but when you manually optimize your page it will be worth it. It will generate greater revenue for you.


Fine-Tune Your Keyword Strategy for Better SEO Results:

Optimizing SEO for E-commerce is the most important step which includes keyword research. Always do in-depth keyword research. 

When you’re researching for keywords, remember to use a topic that is product-focused and popular keywords. It should be relevant to your topic. If you have data from other channels then utilize it in the keyword. make sure your product pages make the person ready to buy. 

Keywords are the purpose behind a search query. You can easily figure this out by seeing the specific phrases folks write to buy something. And can also see it in related searches on Google.


Avoid manufacturer product description:

This is a frequent mistake found in optimizing product pages. the manufacturer’s product descriptions lack the needed info. It is not compelling. Remember detailed information is better than just copying others descriptions. Write an engaging description to rock. Copying others’ content means destroying all the SEO efforts.


Don’t use weak CTA:

Always use easy, strong, and convincing CTAs for your site. The main purpose is to drive sales. Right? So focus on the call to action. If it causes difficulty for users to find out how to buy the product then forget about sales. The user will definitely visit the competitor’s site and your sales will slip from your hand.


So these are the five Dos and Don’ts of SEO for E-commerce sites. Hope you enjoy this blog. We have listed down the most important tips for you that will skyrocket your business and generate traffic to your site.  Sharpen your SEO strategies and improve your business by using these tactics. Make your website well SEO optimized to win the battle.