The way customers purchase cosmetic products has evolved over the last several years. Consumers are more well-informed and often exposed to new goods and fashions through social media and the media.
They may create and get their personalized foundation shade or haircare product from internet stores these days since they can acquire anything they desire. Online research on items and pricing helps consumers make wiser purchase decisions.
Similar to retailers, stylists, and beauticians, suppliers of beauty services have easier, quicker access to manufacturers and distributors. Beauty businesses and wholesalers must compete in a market where entrance barriers are continuously being reduced thanks to the internet revolution.
The changing trends
As a result, there is fiercer competition from local and foreign newcomers to the market and more than ever pricing pressure.
So whether it’s their shelf share at a retailer’s point-of-sale, like a medicine store chain or a neighborhood pharmacy, or their position as a supplier for a hair salon or spa, brands, and wholesalers have to work hard to retain and develop their business.
Beauty & personal care suppliers intend to improve their sales strategy in the following significant ways:
Mobile apps
There is no error there: mobile timings 4. Consumers, businesses, and service providers (such as salons, spas, beauticians, and stylists) are all mobile.
How does that impact B2B sales? Mobile.
The way B2B sales representatives operate and the way their clients (retailers, salons, and spas) place inventory orders are both increasingly influenced by mobile apps and gadgets.
Sales representatives utilize mobile CRM to improve the management of their customer relationships and take orders more effectively on a mobile device (so that they are sent automatically for fulfillment).
They plan their days more effectively using e-maps for route accounting, present new product data, and videos, take photos and videos of shelves, use planograms, and more.
Orders are placed on mobile devices by retailers, salon and spa owners stylists, and beauticians either through an app or online. Mobile has here, and B2B mobile commerce is revolutionizing how we conduct business.
Using self-service as a channel in B2B e-commerce
B2B self-service ordering is strongly accelerated by mobility. Today’s sophisticated B2B clients are researching products online before making purchases, just like consumers.
The B2B e-commerce experience must be as user-friendly and straightforward as the B2C experience we are all accustomed to in our daily lives on websites like Walmart.
Beauty wholesalers and brands boost order volume and client loyalty by offering their B2B clients—retailers, salons, and spas—a mobile app or website for B2B orders.
Combine, upsell, and cross-sell
Campaigns for upselling, cross-selling, and product bundling are crucial in the beauty sector. Campaigns may be open to all consumers or just a select group, vary every week, or both.
They can be used to promote items by providing a discount on a particular item or to reward loyalty by providing discounts once a threshold amount of purchases has been made.
Managing these initiatives in an Omni channel setting where clients place online and offline orders are challenging. Campaigns become an insurmountable difficulty when you add a dispersed field force.
Beauty businesses and savvy wholesalers will choose Omni channel solutions that can offer centralized, unified campaign setup and management across all channels in the coming years.
Improved management visibility and control
The time of field reps is expensive. Making the most of their time entails streamlining procedures. This brings us full circle to mobile: managers have better control over their field staff thanks to mobile sales tools.
For instance, managers may use geo-planning features in mobile sales apps to design effective routes for their team based on the physical location and business requirements of clients.
Using these technologies, managers may also organize and specify the tasks a representative will complete while on a customer visit. Managers have complete access to the daily activities and performance. Well, thanks to the data gathered by these mobile apps.
The business also changes as consumers do
The formal, strict method of B2B marketing has worked successfully in the past. The majority of organizations’ decision-makers had still grown up in that more traditional corporate culture ten or twenty years prior.
The business was business, and a brand’s customer-facing image was not always indicative of its internal corporate culture. Today, the majority of corporate employees are younger people at all levels.
Young beauty companies and startups in the industry are frequently led by that new generation; the period of beauty incumbents dominating the sector with senior corporate executives in charge is passing.
Successful B2B platforms
Following are the top 10 B2B websites in the world that can support your beauty business:
- Amazon
- Alibaba
- Tradekey.com
- Rakuten
- Made-in-China
- eBay
- AliExpress
- Global sources
- EC21
