The Covid-19 pandemic has greatly affected businesses around the world. High street chains have closed their doors for lack of visibility and moved online, putting a lot of pressure on the e-commerce sector. Consumers carrying digital shopping carts have proven to be another challenge for IT decision-makers as hackers discover vulnerabilities and exploit security systems. A report from SonicWall shows that e-commerce and commercial cyberattacks have increased 264% in the past 12 months, resulting in more than 625 million digital attacks in 2021. This article aims to address the biggest cybersecurity challenges important to marketing companies by showing their potential remedies.
Why Is Cybersecurity Important To Business?
Retailers are a low attraction for cybercriminals. They process, store, and store customer data and confidential information, such as credentials, usernames, and passwords, which are vulnerable to attack because they can be easily used for online transactions and shopping.
Cyber attacks have increased over the past year. A major crisis involving companies such as the IT company Kaseya; furniture retailer IKEA, grocer SPAR; and online greeting cards and Funky Pigeon gift deals, to name a few. In the UK alone, cyberattacks cost online retailers a staggering £5.9 billion in 2020.
The Most Dangerous Security Risk In Business
The level of cyberattacks is greatly influenced by a company’s digital exposure. The retail industry continues to receive high levels of security as the Covid-19 pandemic shapes our shopping habits, resulting in a 5.1% increase in e-commerce sales by 2021. The list summarizes the cybersecurity challenges marketers of every industry including textile and leather products suppliers will face in the coming year:
Cyber Security Challenge #1: Ransomware
What is ransomware: Ransomware is malware that blocks or prevents users from accessing their computer systems until a ransom is paid. In order to get individuals to pay the ransom, risk actors can coerce organizations by threatening to reveal sensitive information.
How to protect your company: A well-designed antivirus solution provides immediate protection against ransomware. One of the most trusted solutions on the market is Avast, an all-in-one application that combines antivirus, VPN, software, and security tools to increase security and protect business assets.
Cyber Security Challenge #2: Credential Compromise
What is Credential Phishing: Credential-based attacks occur when hackers steal credentials to access computer networks and steal business-critical data. This is often done by pretending to be known or trusted via email, text messages, or other communication channels.
How to protect your company: Keeping security software, operating systems, and Internet browsers up to date can help reduce the risk of compromising business information. Consulting with your hosting provider can also help determine other security measures, such as multi-factor authentication or disaster recovery plans. Also, even if you are one of the top 10 b2b websites in the world, you must beware of this attack.
Cyber Security Challenge #3: Distributed Denial of Service (DDoS) Attacks
What is a DDoS attack: A distributed denial-of-service attack is a type of cybercrime when a perpetrator floods a targeted server with Internet traffic from multiple sources to make Internet services or websites unavailable. Attackers often target resources from banks to news sites and retailers to prevent them from publishing and accessing important information.
How to protect your business: Implementing a high level of network security is essential to prevent any DDoS attempts to protect your business. Managed firewall solutions from some of the world’s most trusted vendors such as Cisco, Draytek, Palo Alto, or SonicWall can act as traffic inspection barriers between networks. They provide companies with robust security, including remote devices and protecting data from threats through real-time monitoring and troubleshooting.
Cyber Security Challenge #4: Supply Chain Attacks
What is a supply chain attack: This is a type of cyber attack designed to disrupt an organization by protecting suppliers or other suppliers that are critical to providing services to suppliers. This usually happens when hackers insert malicious code into software or find ways to compromise network infrastructure to gain access to digital assets.
How to protect your business: To minimize the damage a supply chain attack can cause to your business, preventative measures such as regular third-party risk assessments are recommended to identify any potential vulnerabilities and threats. the researcher’s music.
