Real estate is hitting the jackpot around the world!

Real estate business

In this blog, we are going to explore the reasons or factors behind real estate success. But before proceeding we should know something about what the real estate business is:


It is a profession of selling buying and renting ( buildings, residential, commercial, industrial, land, or housing). In the business world real estate is a mechanism of investment.


It includes seven characteristics such as location, improvements, immobility, scarcity, uniqueness, indestructibility, and investment permanence. These all are either physical or economical.

Why real estate is so popular nowadays?

One of the great reasons for its popularity is simple and easy to invest in.

Globally, real estate makes more millionaires than any other asset class. People want to secure their money for the long term and hence invest in real estate projects.

Factors that drive the real estate market:

There are numerous factors including demographic, real estate prices, interest rates, government policies, economy. Let’s deeply analyze what these factors are:


There are some categories in demographic data such as age, gender, population growth, and income. All of these factors play a significant role in determining the price of real estate and also the types of properties in demand. 

Having a good income or belonging to the middle class, upper middle class, or top class will positively affect real estate.

Real estate sales increase because these socioeconomic classes have high buying power. It is one of the important factors in building the real estate market.

The Economy:

Another important factor that affects real estate is the health of the economy.

Investors will attract if the economy is stable. As a result, the real estate market will grow. Economic growth also attracts foreign investment, which increases the growth of the real estate market.

The health of the economy is measured by economic indicators like the GDP, the prices of goods, employment data, manufacturing activity, etc. In a nutshell, a growing real estate market relies on a healthy economy.

So it is a very major factor in real estate growth.

Interest Rates:

Interest rates play a major role in the growth of the real estate market. If the government charges high property taxes, people will be hesitant while investing. In short, people will not buy real estate and it pushes their value down in the market. Thus, low-interest rates make it easier to purchase homes and increase refinancing demand. Interest rates also impact the development of new properties as developers rely on loans to finance projects.

So interest rate is a very important factor in the real estate market performance.

Government Policies Matters:

Government policies also play a major role in the development of the real estate sector

It has a huge impact on property prices and demands. Tax credits and subsidies are a few of the ways the government temporarily increases demand for real estate and housing. 

Technology advancement:

If we talk about real estate growth and success, technology is hard to beat. Technology in the real estate business made buying and selling more convenient. Technology plays a great role in real estate analytics, virtual reality, customer relationship management, and many more. Before technological innovations, company ownership was lethargic. The lack of information delayed the process of dealing on a great scale. But now due to the advancements in technologies, property deals accelerates. The process of buying and selling can be done within days, meeting all legal and financial requirements instantly.

Limited supply:

When the supply and housing inventory is low, prices will rise as people rush to buy rare and unique resources. And real estate supply is limited in main locations like city centers or popular areas near it. Thus limited supply will result in high prices for the property.


Urbanization is a very important factor in the real estate industry’s success. Now you must be thinking about what urbanization is.

The migration of folks from rural areas to urban areas is called urbanization.

So as many folks migrate towards cities to level up their lifestyles and in search of better job opportunities, it will automatically increase the demand for commercial spaces and housing in urban areas.

Population growth:

As we all know the world population is increasing at a rapid speed which means a higher demand for commercial spaces and houses. As more folks are born the need for real estate properties increases like homes, industrial units, retail spaces, offices, etc. So it means urbanization is a very important factor in real estate growth.

The bottom line: 

These all higher-level factors from demographic to population growth play a crucial role in the real estate business performance without any stop and are expected to continue in the coming years.