Sharing is paying attention, especially when it comes to content.
A great story can have many lives, spread across platforms, and generate months or even years of traffic.
But what does it take to write an article that not only drives organic traffic but also expands your reach across different channels?
In this guide, we’ll dive into the fine arts of article marketing, from creating headlines to writing content to building a viral distribution strategy.
Admittedly, news marketing has gotten a bad rap and is abused by some. However, it can still be a viable content marketing strategy when done right. This is where we will focus.
What Is Article Marketing?
Article marketing is an area of content marketing that involves writing and sharing articles through various channels.
Often, these articles are created to promote the author’s business or website by creating backlinks, building authority, and gaining visibility.
How Does Article Marketing Helps SEO?
Article marketing involves creating useful and informative content for users to read online.
When users search for a topic (especially on Google), they are directed to the top web pages and blog posts related to that topic.
This means that website owners can publish their own article content, optimize it for search engines, and rank in Google Search for various topics.
Get the best game right, and you can use articles to drive thousands of global users to your website.
SEO Benefits Of Article Marketing
Article marketing offers many benefits to every company when it comes to SEO, including:
- Allows your website to rank for broad keywords.
- Improve the authority and reliability of your website.
- Attract more organic traffic from search engines.
- Convert users to subscribers or customers.
- Allows you to post and search for images or videos.
- Direct access to other pages on your site via internal links.
- Attract valuable backlinks to your website from other websites and blogs.
Can Article Marketing Work On Other Channels?
However, article marketing is not the only SEO strategy. It also allows you to generate traffic through multiple social channels, direct or referral.
For example, through article marketing, you can generate traffic by:
- Other blogs.
- Email service.
- Paid events.
The Benefits Of Multi-Channel Article Marketing
Adopting a multi-channel strategy for article marketing is the best way to get the most bang for your buck.
If you’re going to spend time (or money) creating content, why not use it to attract visitors from different platforms?
With that in mind, here are some benefits of marketing articles on other platforms:
- You can increase engagement and user interaction on social media platforms such as Facebook and Twitter.
- You can generate organic traffic and referrals for your website from various sources.
- You can retweet your articles on Pinterest, other sites, Medium.com, and more.
- You have many opportunities to convert your visitors into subscribers or paying customers.
How To Write, Publish And Share Great Content For Articles?
Article marketing is made easy when you build a subscription plan tailored to your business and the users you want to reach.
The process may vary from site to site, but the general process is as follows.
1. Choose Your Topic
Think of a general list of topics that your audience might be interested in. Whether you’re a blogger, business owner, marketer, or someone in between, if you give yourself time to think, chances are you’re sitting down on the main topic.
For example, if you are a freelance graphic designer, you might think that your audience is interested in all things digital design.
2. Do Topic And Keyword Research
Coming up with interesting headlines is great, but listing them so that they’re looking for keywords is even better. After all, what’s the point of writing an article if no one is looking for the topic you’re writing about?
Keyword research tools like Semrush allow you to search for a variety of keywords and see how many people are searching for that keyword (or a related keyword) each month.
This search volume is a good indicator of whether the article is worth writing for SEO purposes.
3. Write Your Article
Writing your essay can be the best part or the hardest part, depending on your writing experience.
One option is to hire an SEO expert to ensure that your content is informative and of the best quality. However, you can write the content yourself.